GENDER BRANDING IS BIG BUSINESS

Genderwise brands your organization to make you appeal to all your stakeholders

regardless of gender or gender orientation, ensuring that you don't miss out on important talent and customer potential. Idea people, business strategists, and communication professionals, we offer courses and workshops, analysis and strategies as well as concrete communication products in text, sound and image. Meet us here!

VIA CHRISTENSEN, DIRECTOR

PRESS STRATEGIST AND MANAGEMENT CONSULTANT

Via is passionate about transforming small and large organizations to meet today's demands for diversity, inclusion, sustainability, and innovation. She works on a strong and thorough strategic foundation combined with empathy for her customer's values and culture. Via is a former Head of Communications and has many years of experience in strategic and practical communication, change communication, branding, crisis management, and the creation of websites, intranets, and social platforms.

Since 2019, Via specializes in research communication, media relations, and branding. She holds a master's degree in Italian and Social Sciences and is partially educated in Italy. From there, she brings her solid understanding of language and her aesthetic eye, thus ensuring that a new branding concept is not only effective, but beautiful.

ANNE-METTE BARFOD, MASTER OF ECONOMICS, JOURNALIST

IDEA, CONCEPT, AND BUSINESS DEVELOPER

Anne-Mette has a master's degree in Economics with an additional degree from the School of Journalism. The wrote her University of Copenhagen thesis on competitive strategy, which means that she analyzes and focuses on what makes you, your workplace or your company unique – and sets you apart from your competitors.

Anne-Mette is a former Head of Communications and has worked many years as a strategic communications advisor, analyst, idea and concept developer, speaker, author, journalist, editor, and personal advisor, mentor and inspirer. In 2009, she founded Powerkvinderne which focuses on empowering women. For almost 20 years, Anne-Mette has taught personal impact and branding, conflict management, assertion training, psychological violence, work environment, and media training.

Gender equality and diversity is for everyone

Gender equality serves both companies, organizations, and society bringing all talents and resources into play. By ensuring equal access to education, employment, and leadership for all we realize the full potential of our workforce and increase productivity and innovation. Studies have shown that companies with a diverse workforce perform better financially and have a higher customer satisfaction. Gender equality also contributes to social justice, democratic participation, and sustainable development.

Gender equality doesn’t mean making everybody the same or favouring some groups over others. It means ensuring that everybody have the same rights, duties, and opportunities, regardless of their gender, age, ethnicity, origin, economic status, religion, sexuality, disability, or other characteristics. It also means recognizing and valuing diversity among people and creating a society where everyone can realize their potential, contribute, and thrive. Gender equality is not just for women, but for everyone.

Strong men – men who are truly role models – don’t need to put down women to make themselves feel powerful.

Michelle Obama

GENDER BRANDING IS BIG BUSINESS

Gender equality and diversity is for everyone

Genderwise tilbyder full service PR-, kommunikations- og brandingløsninger.

Vi har det særlige fokus, at vi indtænker køn og diversitet i brandingarbejdet.